Strategies within each program area are developed based on the principles of the Ottawa Charter for Health Promotion and the best available evidence of what is effective. They are adapted to meet the needs of diverse groups and settings and deliver key components of the national and state strategic plans for comprehensive tobacco control.
Quit SA is well known in the community and is the most frequently nominated source of help to smokers in quitting. Health Omnibus 2004 results show 82% (unprompted) nominated Quitline/Quit SA/Quit campaign as a service to help smokers quit, compared to 27% for NRT.