Mass media
Media, particularly television, is a very effective means of reaching the whole community. A sustained media presence ensures that active and passive smoking remain part of community and individual consciousness.
Media commercials used in the past and in the present play an important part in
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Telling people about the diseases and disabilities we know are associated with tobacco |
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Reminding smokers that they face particular risks |
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Encouraging smokers to make quitting a priority for today |
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Pointing them to the Quitline 13 7848 for help with quitting |
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Telling smokers about what happens if they ring the Quitline 13 7848. |
Intensive media campaigns are implemented at New Year and World No Tobacco Day (May 31) to encourage smokers to quit, and to seek help from the Quitline 13 7848. All media is bought according to the ‘smokers’ profile - 18 to 40 with a blue collar skew. Coordinated television, radio and print media maximise exposure to quitting messages.
Targeted media placement, such as in language newspapers and ethnic radio, can tailor media messages to particular community groups.
For more information about our campaigns and media releases, go to our Media Centre
Media advocacy
Smoking related issues are topical. New scientific research, overseas legal battles, compensation for smoking related illness, new legislation for smoke-free areas all generate interest from media outlets and the public.
Through advocacy, we aim to
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Encourage smokers to consider quitting today |
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Tell people about Quit SA services |
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Participate in community discussions about tobacco issues |
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Raise awareness about the dangers of passive smoking in particular settings |
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Generate support for the expansion of smoke-free areas. |
Every time a television commercial is aired, People ring the Quitline 13 7848
Mary Crawford
Communications & Campaign Coordinator
Telephone 08 8291 4145
Mobile 0413 563 337
Email
mcrawford@quitsa.org.au 
About us 
